BRANDING
BUSINESS CARDS
ART DIRECTION
GRAPHIC DESIGN
BRANDING
BUSINESS CARDS
ART DIRECTION
brown pelican
construction
Jason & Rachel Grady, a father and daughter construction team out of Four Oaks, NC, approached us for establishing a brand presence that represents their coastal lifestyle that they bring to every custom build, from the heart of Johnston County all the way to the crystal coast of eastern North Carolina.
FOUNDATION
BRAND IDENTITY STRATEGY
Their primary goal was to establish a strong and cohesive foundational brand identity presence that was illustration-driven to help them become a recognizable and respected home-building company around NC as well as to position themselves to bring the trust and dependability that they pour into their clients into their brand. Brown Pelican wanted us to construct their brand around the quality, integrity, and personal touch that they bring to every home that they build. Serving a diverse range of home buyers - from young families to first time buyers to retirees; they wanted their brand to reflect and target a wide range demographic.
From initial sketch to vector to a basic visual identity, we were able to capture the aesthetic and feel that Jay & Rachel had in mind for their brand foundation strategy they visualized for their team.
