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PROJECT OVERVIEW

VIVACIOUS HARD SELTZER

This one's a vibe...or dare I say "Viv'." I wanted to complete a build-a-brief challenge for myself to put in my portfolio. So, I developed a full-on brand with product packaging designs and a advertisement campaign that appeals to a 21 to 30-year-old female demographic. Though, something that young adults could purchase, both men and women, on there way to off to summer break vacation or to the beach. I began brainstorming upon a tropical theme with vibrant color palette and

came up with the name "Vivacious Hard Seltzer", derived from the definition "lively & bold."

During the branding process, I generated the brand mark to have negative space inside of the "V" representing a shape of a can and bubbles to resemble bubbly seltzer. I did some research for the packaging design strategy on sorority patterns and graphical elements that would spark an idea for a repetitive design I could implement into the packaging.

BRANDING STRATEGY
PACKAGING
ADVERTISING CAMPAIGN
MERCHANDISE DESIGN
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