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PROJECT OVERVIEW

LAKESIDE GAS & GRILL

I feel as if everyone has the pleasure of growing up going near a local gas station or convenient store, right? This one hits next to home. Formerly known as Holt Lake Gas & Grill, Lakeside Gas & Grill is a local gas station situated at 4056 US Highway 301 S in the city of Four Oaks. It was truly special to have the opportunity to brand something that is close to home. The branding strategy brief called for the incorporation of a cypress tree to symbolize the trees surrounding Holt Lake, with that being

said I made the executive decision to include it in their brand mark.

BRANDING STRATEGY
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